TIKTOK ADS MASTERCLASS

Learn. Launch. Optimize. Grow.

Duration: 1 Day | 6 Hours

Level: Beginner

Format: Live Training • Practical Workshop • Hands-On Campaign Setup

Certificate: Certificate of Completion

Programme Overview

A practical one-day masterclass designed to help beginners understand TikTok advertising, create campaigns, reach the right audience and measure results.

No previous TikTok advertising experience is required.

PLAN → CREATE → LAUNCH → OPTIMIZE

Who Can Attend?

1. Business Owners & Entrepreneurs
2. Digital Marketers
3. Social Media Managers
4. Content Creators & Influencers
5. Freelancers
6. Marketing Professionals
7. Anyone who wants to advertise on TikTok

1-DAY PROGRAMME

SESSION 1 — TikTok Ads Fundamentals

1. How TikTok Ads work
2. TikTok Ads Manager
3. Campaign objectives
4. Understanding the TikTok audience
5. Organic vs. paid content
6. Ad formats
7. Setting advertising goals

SESSION 2 — Campaign Setup

1. Creating a TikTok Ads account
2. Campaign structure
3. Budget & bidding
4. Audience targeting
5. Location, interests & behaviours
6. Pixel & conversion tracking basics

SESSION 3 — Creating TikTok Ads

1. What makes a good TikTok ad?
2. Video ad structure
3. Hooks that stop the scroll
4. Ad copy & CTAs
5. Creative testing
6. Using existing TikTok content for ads
7. AI for TikTok ad ideas, scripts & copy

SESSION 4 — Launch, Measure & Optimize

1. Launching a campaign
2. Understanding key metrics
3. CPM, CPC, CTR & CPA
4. Conversion rate
5. ROAS
6. Identifying winning creatives
7. Optimizing campaigns
8. Common TikTok Ads mistakes

PRACTICAL PROJECT

Participants will build a complete TikTok advertising campaign, including:

1. Campaign objective
2. Target audience
3. Budget
4. Ad creative
5. Ad copy
6. CTA
7. Tracking plan
8. Optimization strategy

Tools

TikTok Ads Manager • TikTok Business Center • Canva • ChatGPT • TikTok Analytics

What You'll Leave With

1. TikTok Ads Campaign
2. Target Audience Plan
3. Ad Creative Concept
4. TikTok Ad Copy
5. Campaign Optimization Checklist
6. Practical TikTok Ads Knowledge

Program Promise

In one day, learn how to plan, create, launch and optimize TikTok Ads—even if you've never run an ad before.