SOCIAL MEDIA REFRESHER COURSE

Refresh Your Skills. Upgrade Your Strategy. Grow Your Results.

Duration: 3 Days | 12 Hours

Level: Beginner–Intermediate

Format: Live Classes • Practical Workshops • AI Labs

Certificate: Certificate of Completion

Programme Overview

A practical 3-day refresher for anyone who already uses social media and wants to update their knowledge, improve their content and understand what works today.

LEARN → CREATE → ANALYZE → GROW

Who Can Attend?

1. Social Media Managers
2. Digital Marketers
3. Business Owners & Entrepreneurs
4. Content Creators & Influencers
5. Freelancers
6. Marketing Professionals
7. Professionals managing business pages

3-DAY PROGRAMME

DAY 1 — SOCIAL MEDIA STRATEGY & CONTENT

Build a strategy that works.

1. Current social media trends
2. Understanding algorithms
3. Choosing the right platforms
4. Content pillars
5. Content strategy
6. Storytelling & hooks
7. Reels, TikTok & short-form video
8. Captions that drive action
9. Building a content calendar

Practical: Create a 7-day content plan.

DAY 2 — CONTENT CREATION + AI

Create better content, faster.

1. Canva content creation
2. Short-form video strategy
3. Content repurposing
4. Personal & business branding
5. AI for content ideas
6. AI captions & scripts
7. AI content calendars
8. ChatGPT for social media
9. Maintaining your brand voice with AI

Practical: Create social media posts, captions and short-form video concepts.

DAY 3 — GROWTH, ANALYTICS & MONETIZATION

Turn content into measurable results.

1. Engagement & community building
2. Organic growth strategies
3. Social media analytics
4. Reach, impressions & engagement
5. Understanding what content works
6. Turning followers into customers
7. Introduction to paid advertising
8. Social media reporting
9. AI-assisted analytics

Final Practical: Build a 30-Day Social Media Growth Plan.

Tools You'll Learn/Refresh

Instagram • Facebook • TikTok • LinkedIn • YouTube • Canva • Meta Business Suite • ChatGPT • Google Trends

What You'll Leave With

1. 7-Day Content Plan
2. Social Media Content Ideas
3. AI Prompt Toolkit
4. Social Media Analytics Framework
5. 30-Day Growth Plan

Programme Promise

Three days to refresh your skills, update your strategy and get better results from social media.