MARTECH STACK OPTIMIZATION & REVENUE OPERATIONS

Build Smarter Marketing Systems, Reduce Waste, and Drive Revenue

Many organizations invest in multiple marketing tools but struggle with disconnected systems, poor data management, duplicate platforms, low team efficiency, and limited visibility into revenue performance.

This practical one-day masterclass will help you audit, optimize, and redesign your marketing technology ecosystem to improve performance, efficiency, and business growth.

Who Should Attend?

• Marketing Managers

• Digital Marketing Professionals

• Business Owners

• Revenue and Growth Teams

• CRM Managers

• Operations Professionals

What You Will Learn

• Conducting a Martech Audit

• CRM Optimization Strategies

• Revenue Operations (RevOps) Frameworks

• Building Better Data Architecture

• System Integration and Automation

• Customer Data Management

• Tool Consolidation Strategies

• Marketing and Revenue Dashboarding

Course Modules

• Understanding Modern Martech and Growth Systems

• CRM Data Hygiene and Customer Insights

• System Integration for Efficient Operations

• Revenue Operations (RevOps) Alignment

• Customer Data Platforms and Management

• Dashboard Creation and Performance Tracking

• Optimization Frameworks for Continuous Improvement

Practical Project

Participants will audit and redesign a company's Martech stack to improve integration, efficiency, reporting, and revenue performance.

Tools Covered

• HubSpot

• Salesforce

• Zapier

• Airtable

• Looker Studio

What You Will Receive

• Martech Audit Framework

• CRM Optimization Templates

• Revenue Operations Planning Framework

• Dashboarding Best Practices

• System Integration Guidelines

Training Investment

In-Person Training: GHS 1,800

Includes practical exercises, templates, resources, and certificate of participation.

Limited seats available.

Your marketing tools should create growth, not complexity. Learn how to build a connected, efficient, and revenue-focused marketing technology ecosystem.