AI-POWERED MARKETING ANALYTICS

Turn Marketing Data Into Insights, Predictions & Growth

Duration: 4 Weeks | 30 Hours

Level: Beginner–Intermediate

Format: Live Classes • Practical Labs • AI Workshops • Projects

Certificate: Certificate in AI-Powered Marketing Analytics

Programme Overview

AI-Powered Marketing Analytics equips marketers, business professionals and entrepreneurs with the skills to measure marketing performance, understand customers, analyze data and use AI to make smarter business decisions.

The programme combines Marketing + Analytics + AI + Strategy, moving beyond dashboards and formulas to real-world marketing decisions.

DATA → ANALYZE → AI → INSIGHT → DECISION → ACTION

Who Can Attend?

1. Marketing & Digital Marketing Managers
2. Marketing Executives & Analysts
3. Social Media & Performance Marketers
4. Brand Managers
5. Business & Data Analysts
6. Entrepreneurs & Business Owners
7. Sales & Product Professionals
8. Consultants & Agency Professionals
9. Students & Recent Graduates

Prerequisite: Basic marketing knowledge and computer skills. No advanced mathematics or programming required.

Program Module

Module 1: Marketing Analytics Foundations

1. Marketing analytics & data-driven decisions
2. KPIs and marketing metrics
3. Descriptive, diagnostic, predictive & prescriptive analytics
4. Asking the right business questions
5. AI Lab: AI Marketing Data Detective

Module 2: Marketing Performance Intelligence

1. Campaign & channel analysis
2. CTR, conversion rate, CPL, CPA, CAC
3. ROI & ROAS
4. Funnel analysis
5. AI Lab: AI-Assisted Campaign Analysis

Module 3: Customer Intelligence

1. Customer segmentation
2. Consumer behaviour
3. RFM & cohort analysis
4. Retention, churn & CLV
5. AI Lab: AI Customer Intelligence

Module 4: Brand & Customer Voice Analytics

1. Brand awareness & perception
2. Competitor analysis
3. Social listening
4. Reviews, surveys & sentiment
5. AI Lab: Voice of the Customer

Module 5: Marketing ROI & Budget Intelligence

1. Marketing ROI & profitability
2. CAC vs. CLV
3. Attribution
4. Budget allocation
5. Resource optimization
6. AI Challenge: Allocate a GHS 100,000 Marketing Budget

Module 6: A/B Testing & Experimentation

1. Hypothesis development
2. A/B testing
3. Conversion lift
4. Statistical significance
5. Creative landing page & email testing
6. AI Lab: AI Experiment Designer

Module 7: Predictive Analytics & AI

1. Forecasting
2. Lead scoring
3. Churn & demand prediction
4. Regression
5. Scenario analysis
6. AI-assisted forecasting & decision-making

Module 8: Dashboards & Marketing Intelligence

1. Marketing dashboards
2. Data visualization
3. Data storytelling
4. Executive reporting
5. AI-assisted reporting
6. Responsible AI & data privacy

Tools You'll Learn

Analytics: Excel, Google Sheets, Google Analytics 4

Advertising: Meta Ads Manager, Google Ads

Visualization: Looker Studio

Research: Google Trends, customer & social data

AI: ChatGPT, Gemini & Microsoft Copilot

Key Skills You'll Gain

1. Marketing Analytics
2. Marketing Effectiveness
3. Customer Insights
4. Consumer Behaviour
5. Marketing ROI
6. Customer Lifetime Value
7. Data-Driven Decision-Making
8. A/B Testing
9. Regression Analysis
10. Predictive Analytics
11. Campaign & Channel Analytics
12. Data Visualization
13. AI-Assisted Marketing Analysis
14. Marketing Budget Optimization
15. 
    

Capstone Project

AI Marketing Intelligence Challenge

Participants analyze a complete business dataset and:

1. Measure marketing performance
2. Analyze customers
3. Calculate ROI, CAC & CLV
4. Evaluate campaigns
5. Apply A/B testing
6. Use AI to identify insights
7. Forecast performance
8. Build a marketing dashboard
9. Recommend a marketing budget
10. Present findings to management

Final Portfolio

Participants leave with practical projects including a Marketing Dashboard, Customer Analysis, Campaign Report, AI Customer Insights, ROI Model, A/B Test and Final Marketing Intelligence Project.

Our Difference

We don't just teach you how to read marketing data. We teach you how to use data + AI to decide what to do next.

Marketing + Analytics + AI + Strategy = Smarter Marketing Decisions.