MARKETING & HR ALIGNMENT MASTERCLASS

Hiring Better Marketers, Building Stronger Teams & Communicating Business Value. Many organizations struggle because HR teams and marketing teams often operate with different expectations. This leads to poor hiring decisions, unclear performance metrics, difficulty measuring impact, and missed opportunities for business growth.

This practical one-day masterclass brings HR professionals, marketers, and business leaders together to create a shared understanding of recruitment, performance, career development, and business value.

Who Should Attend?

• HR Managers, HR Officers, Recruiters, Talent Acquisition Specialists, and HR Business Partners

• Marketing Executives, Digital Marketers, Social Media Managers, Brand Managers, and Communication Officers

• CEOs, SME Owners, and Operations Managers

What You Will Learn

For HR Professionals:

• Write realistic marketing job descriptions

• Recruit and assess marketing talent effectively

• Evaluate portfolios and project work

• Create meaningful marketing KPIs

• Build marketing career frameworks

For Marketing Professionals:

• Create stronger CVs and portfolios

• Communicate achievements effectively

• Report marketing performance and impact

• Position yourself for career growth and promotion

Course Modules

• Why HR and Marketing Often Clash

• Understanding Modern Marketing Roles

• Writing Marketing Job Descriptions That Work

• Building Marketing CVs That Get Interviews

• Creating Portfolios That Prove Value

• Marketing KPIs That Make Sense

• Communicating Marketing Value to Management

• Career Growth, Promotions and Retention

Practical Capstone Activity

Participants will work on a real business scenario where HR teams create job descriptions, recruitment criteria, and KPI frameworks, while marketing teams develop portfolio structures, improve CVs, and prepare executive performance reports. Teams will present their solutions to a mock leadership panel.

What You Receive

• Marketing Job Description Templates

• Interview Scorecards

• Marketing Competency Framework

• Performance Review Templates

• CV and Portfolio Templates

• KPI Dashboard Template

• Executive Reporting Template

• AI Toolkit featuring ChatGPT, Claude, and Gemini

Certification

Applyd Academy Certified HR & Marketing Alignment Professional (AHMAP)

Training Investment

In-Person Workshop (9:00 AM – 5:00 PM) – GHS 700

Includes certificate, lunch, templates, and toolkit.

Live Online Cohort (9:00 AM – 4:00 PM) – GHS 500

Includes certificate, recording, templates, and toolkit.

Stop hiring marketing talent blindly. Learn how HR, Marketing, and Leadership can work together to build stronger teams, improve performance, and drive business growth.