The 6 Ps Personal Brand Workbook

Everyone is posting.

Few people are remembered.

In a world of more than 200 million content creators, AI-written posts, and endless noise, attention is easy to rent and hard to keep. This workbook is for professionals, founders, freelancers, and creators who want something more lasting: a personal brand that makes the right people say, "This is exactly who I need.”

Built around the 6 Ps of Strong Positioning, it takes you step by step from a vague online presence to a clear, confident brand:

1. People: name the one person you serve, not a whole industry
2. Problem: find the real worry behind what they say they need
3. Promise: describe the change you create, in one sentence
4. Proof: build credibility, even if you’re starting from zero
5. POV: discover the beliefs that set you apart
6. Presence: show up consistently without burning out

Then it goes beyond positioning into the parts most brand guides skip: your voice and visual identity, writing hooks that stop the scroll, building real relationships, turning attention into clients or job offers, protecting your privacy, staying findable as more people search through AI, and growing or pivoting your brand over time.

Inside you’ll find:

1. 27 hands-on exercises with space to write your answers
2. A 2-hour quick-start route if you’re short on time
3. Two complete worked examples: one person building a brand to win clients, another to get hired
4. A one-page positioning canvas and a positioning statement formula
5. A 30-day launch sprint and a quarterly self-audit
6. A tracker with a content calendar, idea bank, monthly scorecard, and opportunity log

Who it’s for: anyone who wants their online presence to lead somewhere—a new role, steady clients, speaking invitations, or a business that grows by reputation.

Available as a print-ready PDF and an editable Word document.

From Applyd Academy.