BUDGETING A complete, color-coded Excel workbook for planning and tracking an integrated marketing budget.
It walks through setting SMART goals, researching your market and competitors, and choosing a budgeting method, then breaks spend across 20+ paid, owned, and earned channels with quarterly planned-vs-actual tracking, a campaign calendar, an auto-generated dashboard with charts, and an ROI/KPI tracker. Yellow cells are for input — all totals, variances, and charts update automatically.