Digital Marketing Officer

Purpose: The Digital Accounts Officer manages the full spectrum of marketing technology, ensuring smooth campaign execution, precise reporting, and effective online lead engagement. The role bridges strategy and implementation by turning goals into actionable digital plans, optimizing performance across platforms, and supporting customer satisfaction and retention.

Duties

Digital Marketing

1. Develop a full content marketing strategy to outline the main output techniques for each year.
2. Plan, launch, and optimize periodic online campaigns in compliance with industry guidelines.
3. Identify, negotiate, and manage influencer and partnership collaborations to expand reach and credibility.
4. Monitor and report on growth metrics, conduct competitor analyses, and refine tactics based on data insights monthly.
5. Collaborate with the creative service officer to ensure consistent brand messaging towards the achievement of business goals.
6. Oversee event registration and guest engagement platforms with support from the Creative Officer.
7. Track allocated budgets for digital campaigns, events, and marketing initiatives.
8. Report monthly on spend vs. ROI and recommend cost-saving or high-impact strategies.

Public Relations & Strategic Communication

1. Write and distribute PR materials, announcements, and newsletters across digital and offline channels.
2. Support executive visibility through speaking engagements, media pitches, and brand storytelling.

Web Development and DNS/Hosting Management

1. Oversee the management of the CMS tools and troubleshoot HTML, CSS, and JavaScript issues.
2. Configure and manage cPanel hosting, DNS records, SSL certificates, and domain renewals for reliability and security.
3. Implement and optimize eCommerce platforms (WooCommerce, Shopify), integrating payment gateways and inventory systems.
4. Monitor site performance and uptime; deploy caching, CDN solutions, and execute backups to ensure fast, resilient delivery
5. Coordinate Regular Back-up, migrations, staging environments, and disaster-recovery planning in partnership with development and IT teams.

Search Engine Optimization

1. Conduct monthly in-depth keyword research to facilitate content generation.
2. Optimize on-page elements (titles, metas, headers) and ensure mobile-friendly, technically sound site health.
3. Track organic traffic, rankings, and user engagement with Google Analytics, Tag Manager and Search Console; iterate tactics from insights.

Social Media Management

1. Create and manage a multi-platform editorial calendar for LinkedIn, Twitter, Instagram, Facebook, and TikTok.
2. Design and publish engaging content (images, video snippets, stories, Live sessions), then monitor and respond to audience interactions.
3. Plan and execute paid social campaigns with precise targeting, A/B testing, and budget allocation.
4. Analyze engagement metrics (likes, shares, comments, CTR) and prepare performance reports monthly to optimize strategy.
5. Collaborate with influencers and coordinate hashtag campaigns, customer success stories, and user-generated content programs to foster community participation.
6. Foster a responsive and supportive online community culture aligned with the company’s values.

Competencies

1. Digital Marketing Strategy
2. Social Media and Content Management
3. Digital Advertising and Lead Generation
4. Analytics and Performance Reporting
5. Communication and Customer Engagement
6. Creativity